Tastra is a proud brand under Tripundra Industries, born with the vision of delivering traditional South Indian flavors with unmatched freshness. We craft our batters, chutney powders, and ready-to-cook products using time-tested recipes and the highest quality ingredients. With a deep commitment to authenticity and purity, Tastra is your partner in healthy, delicious meals.
Who We Are
Every home has its own morning story — and for many, it starts with the aroma of hot idlis or crisp dosas. Ours was the same.
In 2019, while distributing food products for another company, I noticed my wife often irritated by the daily task of making Palli (peanut) chutney. That small moment sparked a big idea — to create an instant chutney powder that would make cooking easier for others too. That’s how HOME FLAVOR was born.
In 2022, we rebranded to TASTRA FOODS, focusing on traditional flavors in modern formats. Our range grew from chutney powders to spice mixes.
Later, when batter suppliers failed to meet expectations, we decided to produce our own. With my wife’s traditional knowledge, we perfected the process — making fresh, authentic batter that feels like home.
Today, Tastra stands for honest food, homegrown roots, and a mission to make everyday cooking simpler and tastier.
It wasn’t part of the plan — but sometimes the best ideas arrive uninvited. When a company we partnered with failed to supply batter on time, my wife simply said: Why wait? Let’s make it ourselves.
That day, with one wet grinder and a small mixer, we began crafting our own batter. We didn’t look back.
Thanks to her experience and taste memory, we could create the perfect blend — naturally fermented, fresh, and full of flavor. That moment turned Tastra from a spice brand into a complete South Indian food solution.
“Forever grateful to my wife — the true spark behind our batter journey.”
Where It All Began
In December 2020, Tastra officially began its own production — in a modest 10×10 room in Hyderabad, equipped with just a small grinder and a big dream. Our first deliveries went out to local vegetable shops, milk booths, supermarkets, and kirana stores
Our Journey So Far
From delivering packets on our bike, to managing a fleet of delivery vehicles, Tastra has come a long way — but we’ve never forgotten where we started.
By 2023, we upgraded our batter packaging with semi-automatic, double-sealed packs — no more messy spills during delivery. In the same year, we crossed another milestone — 10 franchise outlets in Hyderabad, serving freshly made batter and ready-to-cook products. Now, we’re taking another big leap forward — TASTRA VENDING MACHINES, built to offer fresh batter, salads, and more — right where people need them, 24×7
The Road Ahead
We’re not just building a brand — we’re building a movement.
🌱 1000+ vending machines across 3 states, planned in the next 3 years
🌿 Transition to electric vehicles for eco-friendly deliveries
♻️ Use of sustainable packaging
🧡 A promise to deliver purity, freshness, and taste — every single day
TASTRA VENDING MACHINES
A modern solution rooted in tradition.
Get fresh batter, salads, puddings, and more — hygienically packed and always ready. Our vending machines will soon be seen in gated communities, hospitals, offices, apartments, and public spaces across Telangana and beyond.